Tuesday, August 21, 2012

Spotted on Fifth Avenue: Maria Sharapova, Sugarpova, and My Shot at YouTube Fame

I could barely contain myself! The YouTube gods rained down hard on me the other day.

It was my day off, and I was heading toward Central Park by way of Fifth Avenue in Manhattan. This time of year, there are always tons of tourists clogging the sidewalks—mostly Europeans who think they're getting a steal by shopping in America.

As I approached the block near Henri Bendel, I saw a large crowd all gawking toward the store's display windows.

The Media Feeding Frenzy

This wasn't just any regular crowd of tourists—something big was going on.

The media was actually there. I'm not talking about freelance photographers or hobbyists, but the real NEWS: local TV stations and major newspapers.

"OK, this has serious potential," I thought.

Good thing I had my trusty camera with me, especially since I've been trying to build up my YouTube audience.

Unmasking the Celebrity

I pushed my way to the front of the crowd to get a clear look at the target of all this attention.

A tall blonde woman was posing for photos and signing autographs. I'm not really a die-hard celebrity watcher, but I can certainly tell Sarah Jessica Parker apart from Angelina Jolie. However, this woman just didn't ring a bell at first.

Then someone passed me a bag of candy called "Sugarpova."

That was all it took to jog my memory. Indeed, it was tennis star Maria Sharapova in the flesh, mere feet away from me!

Candy at a High-End Department Store?

Of all things, she chose to launch a custom candy line at Henri Bendel on Fifth Avenue.

I was pretty shocked by the whole setup. It seemed like an odd choice for a professional athlete to put her name behind high-sugar junk food. Plus, Henri Bendel certainly wasn't known for selling tacky $5 bags of candy.

But who was I to judge?

If I could capture some solid footage, I might just have a viral video on my hands. A famous blonde Russian tennis player could only help my YouTube stats.

Strategic Positioning for the Shot

I broke out my camera and attempted to hold it steady over the crowd.

There was quite a bit of pushing and shoving as everyone clamored for a photo or autograph. I seemed to be the only "amateur" recording continuous video, while most people were just snapping quick photos.

I knew I had to make a move. In a preemptive play, I decided to head toward the back of the store. It looked like they had a small table setup upstairs, and I figured she would eventually make her way over there.

Up Close with a Tennis Icon

Usually, I don't guess right on these things—but this time I nailed it!

Flanked by two huge bodyguards, she trudged past a mere foot away from me. I tried to shout out a question, but one of her bodyguards immediately shut me down.

It will be interesting to see how many die-hard Maria Sharapova fans end up watching the video once I post it to YouTube.

Final Impressions

I managed to get some great close-up shots of her face and outfit. She actually looked quite different in person than she does on the court. Her skin looked a bit more weathered than I would have expected—likely from years of intense sun exposure during matches!

She wore a pair of slim-cut white jeans and a fashionable, form-fitting jacket (though I couldn't spot the designer label). She also seemed much taller in person.

Overall, I'm glad I stumbled into the chance to see Maria Sharapova up close. I won't be eating her candy or suddenly tuning in to all her tennis matches, but she's clearly a savvy businesswoman.

She certainly sold a boatload of candy to her fans that day!

Thursday, August 16, 2012

Chasing the YouTube Dream: From Pizza Money to Workforce Liberation

It seems like video euphoria is sweeping America ever since YouTube allowed everyone to monetize their content.

For creators who already had a strong presence, it’s been a total windfall. Everyone else is playing catch-up.

Overcoming Initial Hesitation

Before open monetization, I focused my attention on other online pursuits, largely ignoring YouTube because I didn't see its full financial potential.

Of course, savvy marketers had long used the platform for self-promotion and driving traffic to monetized websites. But I never felt comfortable putting myself out there for the entire world to see, so I stayed away.

When YouTube announced that anyone could join the cherished Partner Program, I took another look.

Since I travel quite a bit for work, I reasoned that I could post travel videos or slideshows that might interest the online universe. Even if I didn't hit massive success, at least I would learn a new skill.

The Learning Curve and the First Paycheck

I've been publishing content on YouTube for a little over four months now.

It has been a steep learning curve, but I'm getting much more comfortable with the medium. Last month, I actually earned enough ad revenue to buy a pizza!

It’s small, but it's incredibly encouraging—and it gives me the exact motivation I need to keep plugging along.

Learning from Creator Role Models

We all know about the famous "YouTube millionaires"—those few lucky creators who not only make a full-time living from the platform, but have gotten genuinely rich off it.

My personal favorite is Nalts, who has become a major inspiration for me. What's truly amazing is that he actually kept his day job despite his huge online success. I would have handed in my notice a long time ago!

The Road to 1 Million Views

My ultimate goal is to generate enough income across my various online projects so that I don't need a traditional 9-to-5 anymore.

YouTube is going to play a massive role in my eventual liberation from the traditional workforce. Based on industry estimates, hitting 1 million views per month generates an income comparable to a full-time salary.

Onward and upward! Sitting at around 5,000 views per month, I still have a ways to go.

While you're here, be sure to check out my latest slideshow video featuring the Cupcake Café in New York City!



Tuesday, August 7, 2012

Navigating YouTube Monetization Delays: Royalty-Free Music, Stupeflix, and Flagged Videos

Hey everyone! I know it’s been a while since my last post, but I wanted to address a few questions I’ve been getting about YouTube monetization.

Monetization is a huge benefit, and it really encourages everyday creators to share interesting parts of their lives with the world.

Smooth Sailing for Video, Friction for Slideshows

Most of my YouTube uploads so far have been standard videos. I’ve had zero issues monetizing them—they get approved almost instantly.

However, I’ve run into a few roadblocks when creating photo slideshows.

To make slideshows more engaging, I add royalty-free background music. There are plenty of sites offering royalty-free tracks, both free and paid. One site I’ve found particularly helpful is Musopen (musopen.org).

The Copyright Review Bottleneck

The issue? Every single slideshow I’ve uploaded with background music has been flagged for manual review by YouTube.

Once flagged, YouTube sends an email requesting details about the track, where it was sourced, and a direct link to the usage license. As many other creators have pointed out, YouTube is notoriously slow when reviewing these flagged uploads.

I don’t completely blame YouTube. I understand they’re protecting both themselves and creators from potential copyright infringement lawsuits.

Still, there has to be a more efficient system.

Testing Stupeflix for Faster Approvals

A few days ago, a friend recommended Stupeflix (stupeflix.com).

It operates similarly to Windows Movie Maker, but offers built-in stock music tracks. It even features a cool robotic text-to-speech voice generator. While Stupeflix isn't owned by Google, they seem to have a business partnership or integration in place.

I assumed that using Stupeflix's licensed stock library would allow me to bypass YouTube’s monetization delays.

I was wrong.

While Stupeflix is user-friendly and fun to work with, my slideshow using their provided audio was still flagged for manual review. It has been a day, and the video remains pending.

This is especially frustrating because Stupeflix is a paid service. While it isn't expensive—starting at $5/month or $29/year—it feels redundant when Windows Movie Maker is completely free.

Looking Ahead

I’m not giving up on Stupeflix just yet; they might just be ironing out integration kinks.

I also expect YouTube to speed up its review process over time. The platform was undoubtedly overwhelmed with submissions when they opened monetization to everyone.

In the meantime, all we can do is submit our licensing documentation, wait, and hope for quick approvals!